About Which?

With 1.35 million members and supporters, Which? is the UK's largest consumer organisation. We're here to tackle consumer harm and make life simpler, fairer and safer for everyone. As an organisation we’re not for profit and all for making consumers more powerful.

Consumers come first

We're 100% independent

We're not influenced by third parties and we don't accept freebies from product manufacturers or retailers. We have no owners, shareholders or government departments to answer to, so we work entirely on behalf of the consumer – nobody else.

We stand up for what's right

Our research gets to the heart of consumer issues that matter, and our expert advice is completely impartial. Same goes for our product reviews - our rigorous tests and expert recommendations help consumers to make confident choices.

We make change happen

From tackling online scams to campaigning for safer products, we're the independent consumer voice that influences politicians and lawmakers and holds businesses to account.

We champion consumers

Everything we do is about championing consumers. We'll always be on their side, fighting their corner and working to make them more powerful.

We bring sustainability home

We help consumers make the right choices, not just in buying products for the home but also in protecting this planet we all call home. Learn more

Find out more

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