Celebrate excellence with us
Every year we invite businesses that get it right for UK consumers to join us at our awards event in London. We shortlist the brands that our expert researchers, assessors and testers have rated as consistently high performers, and that are likely to have already earned one or more of our endorsements.
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2024 shortlist
Baby & Child Brand of the Year New
Get shortlisted for showing the right mix of safety, protection, comfort and innovation in one or more of the products we’ve rigorously tested and reviewed.
This year's shortlist is...
Bugaboo
CYBEX
Joie
Nuna
VTech
Banking Brand of the Year
Get shortlisted for being rated highly in a number of areas by customers who’ve responded to our in-depth assessments and surveys.
This year's shortlist is...
Coventry Building Society
Nationwide
Starling Bank
Best Value Appliance Brand of the Year New
Get shortlisted for demonstrating that affordability doesn't mean sacrificing performance, with your appliances achieving high scores in our lab tests at a lower price point than competitors.
This year's shortlist is...
Beko
Cookology
Hisense
Logik
Car Brand of the Year
Get shortlisted for acing our road and lab tests, and for showing that your car is safe, efficient, environmentally responsible and reliable – among other things.
This year's shortlist is...
Genesis
Honda
Kia
Toyota
Computing Brand of the Year
Get shortlisted for providing top-notch and affordable home tech that makes everyday life easier for everyone who uses it.
This year's shortlist is...
Apple
Bitdefender
Canon
Samsung
Customer Service Brand of the Year New
Get shortlisted by demonstrating time and again that you really do put customers first with the superb service you offer them.
This year's shortlist is...
Euronics
Jet2
NFU Mutual
Richer Sounds
Viking
Zen Internet
Home Entertainment Brand of the Year
Get shortlisted by scoring consistently highly in the tests we use to unearth the best performing home entertainment products on the UK market.
This year's shortlist is...
Bowers & Wilkins
JBL
LG
Marshall
Samsung
Insurance Brand of the Year
Get shortlisted by showing that your customers can depend on your brand for consistently efficient customer service, claims handling and more.
This year's shortlist is...
LV=
NFU Mutual
WPA
Retailer of the Year
Get shortlisted by scoring consistently highly for delivering outstanding customer service, ranges and quality of products, value for money and so on.
This year's shortlist is...
Euronics
John Lewis
QVC
Richer Sounds
Seasalt Cornwall
Travel Brand of the Year
Get shortlisted by showing that your brand really does make life better for travellers and holidaymakers by delivering the best trips and experiences time and time again.
This year's shortlist is...
Brittany Ferries
Jet2
The Landmark Trust
Liverpool John Lennon Airport
Premier Inn
Trusted Trader of the Year
Get shortlisted for high levels of customer care and service, and for excelling against benchmarks set by our trading standards professionals for the Which? Trusted Trader endorsement scheme.
This year's shortlist is...
AJT Showers
Associated Stairlifts
LCM Flat Roofing Ltd
Move on Removals and Storage Ltd
Utilities Brand of the Year
Get shortlisted for providing reliable utility services that are genuinely customer focused and worth the money.
This year's shortlist is...
giffgaff
Octopus Energy
SMARTY
Zen Internet
A quick look at last year’s awards
Common questions
How do we get considered for an award?
You can't self-nominate or influence our consideration in any way other than to show us that you’re a consistently high performer that meets the criteria set by our expert researchers, assessors and testers.
First we test your product or assess your service, then we endorse it if it meets the benchmark we’ve set for its category. Only then will we consider it for an award.
How do we find out if we’ve been shortlisted?
We’ll email the contact we have for your business, but the news must remain strictly UNDER OUR EMBARGO until we publicly announce the shortlist on our social channels and have tagged each business – usually a week later.
If you’d like us to let you know if you’ve been shortlisted, and we don’t already have your details, please complete our Find out more enquiry form.
What do we get if we win?
A winner’s trophy, a framed magazine cover, the opportunity to say a few words up on the winner’s podium and a photo of you with your accolades. You also get a Which? Brand of the Year category endorsement logo to use free of charge on your promotional and other related materials for a year. It’s a brilliant way to show everyone that Which? recognises your business as a category-best of the year.
Who gets tickets and how many?
All the businesses we invite will get free tickets. It’s 2 tickets per business, 5 if you’ve been shortlisted. Tickets will be available from early April.
When do you announce the winners?
We announce all Brand of the Year category winners during the actual awards event, then on our social media channels.
When and where are the awards?
On Wednesday 08 May,14:00 - 17:00, at The View in The Royal College of Surgeons of England, London WC2A 3PE
What’s the dress code for the event?
We think the best way to celebrate being the best is by wearing your best business attire. We hope you think the same.
Can we issue a press release/statement?
If you are shortlisted for an award, you are welcome to issue a press release or statement to celebrate your shortlisting after the embargo has been lifted. This is between the shortlisting announcement on social media and the Which? Awards.
Once the winners have been announced on Wednesday 8th May, we don't allow PR promotion by shortlisted companies, as we want to allow the winners space to promote their win.
If you are a Which? Awards winner, you are welcome to issue your own press release or statement to celebrate the win after the embargo has been lifted, which is after 5pm on Wednesday 8th May. We also issue all winning companies with a bespoke quote to add to your press release.
Which? will also announce the shortlisted and winning companies through our own press activity.
If you have any questions about press, contact Charlotte Branson at charlotte.branson@which.co.uk for more information.
I won an award last year. When do I have to stop using my Which? Awards 2023 logo?
The licence for the Which? Awards 2023 logos expire on 31st May 2024. We ask that all 2023 Which? Awards logos are removed once your license has expired.
Find out more
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