Connect your products directly to informed, ready-to-buy consumers
Why work with us?
In 2024, Which? affiliates drove 6.8 million clicks to retailer sites. Join our affiliate network to reach highly engaged consumers who rely on our independent, trusted recommendations.
Which? attracted 97 million page views in 2024, from readers actively seeking trusted advice. Partnering with us ensures your products are seen at scale.
Our affiliate partnerships generated over £60 million in retailer sales in 2024. We turn consumer trust into measurable commercial performance for your business.
Frequently asked questions
What products, services, or retailers are eligible for an affiliate partnership?
We are committed to helping our audience make the best purchasing decisions. Affiliate opportunities are available to any brand or product that has been independently reviewed, rated, or featured in relevant content on the Which? website.
Do you charge a fee for retailers or brands to join the Which? affiliate network?
Our partnership is purely performance-based. The only cost to you is the industry-standard commission you pay for a successful sale or lead generated by a click from Which? content.
Can I request any product or service to be on your affiliate network?
We are only able to establish an affiliate partnership for products and services already featured in our independent reviews and trusted editorial content.
Does earning commission affect the independence or impartiality of Which?'s reviews?
Our editorial integrity is paramount and our rigorous and independent testing process is what maintains our independence. We link to a number of external websites where you can buy products or services that we feature on our site.
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