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Read the latest case studies, insights and featured articles for businesses working with Which?

Case studies

Our insights, your success
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How Which? drives consumer trust and sales growth for Heatable

Since joining the Which? Trusted Trader scheme, the home energy installation company has gone from strength to strength AEG TR959M4C Bbjpg

A Which? Best Buy licence gave AEG an 800% return on investment

The brand purchased a Best Buy licence for one of its tumble dryers, a model that impressed Which? experts during rigorous testing Lurpak Taste Test 780 385

Which? taste tests help brands build consumer trust and stand out

Whether it’s a shock win for a lesser-known brand or a supermarket’s own-label product beating a big name, our tests generate serious buzz Resized 1

A Which? member offer paid off for Simba

Simba achieved an impressive 48% conversion rate from the bed brand's exclusive offer to Which? members
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Insights

Read our latest insights from consumer surveys and engagement on our social strategy
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How a Which? endorsement can make your business the confident choice

A recent survey of over 2,000 UK consumers* found that Which? endorsements build trust and increase confidence in purchasing decisions. BBTT

Leveraging Which? endorsements to boost your brand

We've bean there, tasted that in our taste tests – and the results speak volumes.
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Featured

Find out about our latest news, campaigns and impact work
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Which? to offer Destination Retirement to help consumers plan for their future

Which? expands partnership with Just Group to help people plan a confident retirement BBTT

Leveraging Which? endorsements to boost your brand

We've bean there, tasted that in our taste tests – and the results speak volumes. The Power In You

The Power in You – Which? empowers consumers with new brand platform

Because we all have the power to choose wisely
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