Which? partners with MoneySuperMarket to empower consumers

In a market dominated by price comparison websites, consumers often choose insurance based on price alone. This can leave them underinsured and facing poor service if they need to make a claim.

At Which?, we know from working with consumers just how devastating the consequences can be. Choosing insurance should be about more than finding the lowest premium – consumers also need confidence that they're buying the right cover from a provider they can trust.

We want to help consumers buy the right policy for their needs from a company that will provide the best service if they ever need to make a claim.

A smarter way to compare insurance

To achieve this, we've partnered with MoneySuperMarket to create a unique insurance comparison service that shows how well each insurer has performed in our trusted, rigorous analysis.

Which? Scores are displayed alongside each insurer, together with endorsements such as Which? Recommended Providers and Best Buys. Users can also filter results by Which? endorsements, making it easier to compare policies based on independent Which? Scores, not just premium costs.

The new service covers home, car, van and travel insurance.

Which? works with you

Phil Amy, Commercial Director at Which?, Says:

'MoneySuperMarket was selected following an extensive review, offering an exciting, forward-thinking technology roadmap that aligns with the future direction of Which? and our mission to champion UK consumers.

'This partnership allows consumers to make decisions based on more than just price. By embedding our rigorous research and customer insights at the point of purchase, we are addressing a critical market gap and empowering consumers to make better choices.

'It can be difficult for consumers to know which providers are the most trustworthy, let alone which policy is best for them. Giving them the information we are now providing is a huge step in the right direction towards consumers getting the peace of mind and confidence they deserve when it comes to insurance.'

Our experience with Which?

Sara Newell, Commercial Director at MoneySuperMarket, part of MONY Group, said:

'We’re delighted to partner with Which? to bring consumers an even more trusted way to compare and buy car, home, van and travel insurance. For more than three decades, MoneySuperMarket has been committed to helping households save money.

'By combining our market-leading technology with Which?’s rigorous analysis and advice, we’re giving customers access to a tailored, seamless experience that helps them feel confident they’re getting a great deal.'

Learn how your company can co-brand trusted consumer tools and platforms through white labelling and strategic partnerships.