Get feedback on how your brand performed in our surveys

Gaining feedback and insights on customer experiences can be crucial to business success. If we have reviewed your service in our consumer surveys, we can offer a detailed feedback report with insights on how you performed within your market.

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'Our surveys are designed to understand consumers’ experience with products and services offered by their providers. We are independent and we approach our research with impartiality and rigour: our authoritative reports offer companies insights into what their customers expect, like and value about their product and services.'

Davide Tiberti, Consumer Research Team Manager, Which?

'We're pleased to be able to offer businesses this exclusive insight through a Which? Feedback report. Obtaining this independent and impartial feedback from customers can be crucial to business success.'

Issy Player, B2B Operations Manager, Which?

Frequently asked questions

What is included in the report?

Our reports include information on the survey methodology, sample information, customer score and star ratings for your company against the group sample. Each report will have bespoke reporting on questions relating to your brand in the survey and additional insights.

How do I purchase a report?

Email endorsementscheme@which.co.uk or contact your account manager so that we can discuss what report information is available to your business.  We will send you a quote to receive the feedback report.

How do I get the most out of my endorsement?

You will have a dedicated account manager who makes sure the licensing process runs smoothly, helps you make the best use of the logo in your marketing, answers your questions and takes on board your feedback. We will send you a quote to receive the feedback report.

What happens after I accept the quote?

We will request your finance details and a purchase order number so that we can raise an invoice. We then send you an agreement to sign and return. This is proof of your purchase and commitment for the report.

How long does it take?

Our reports can take anywhere between 2 - 8 weeks to complete. The reports have a high level of detail in them and require our specialist research team to create them. At the point of purchasing, we will make you aware of the lead time.

What happens if I have any questions after receiving the report?

You can reach out to endorsementscheme@which.co.uk or contact your account manager with any questions relating to the report. If we require further analysis to support your requests, we can arrange a virtual meeting to discuss the results. Any further meetings will likely incur an additional fee.

If I purchase a report will I get an endorsement in the future?

No, our reports are there to give your business insights into how the business performed, we cannot guarantee that your business will be awarded Which? Recommended Provider status in our next survey.

How much does it cost?

Reports start from £1200 for licence holders and for non-licence holders, prices start from £1500.

Find out more

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