Help your customers go greener with a bespoke Which? service

Which? has launched a major upgrade to its Home Energy Planning Service, creating new opportunities for your business.

Since its launch, the Which? Home Energy Planning Service has helped 23,000 homeowners explore ways to make their homes more energy efficient. From installing solar panels or heat pumps to improving insulation or switching to an electric vehicle, the service helps customers decide which improvements are right for their home, budget and ambitions.

The growing amount of low-quality AI content and the sheer range of options available can leave customers feeling confused rather than confident. The Home Energy Planning Service is one way Which? helps consumers cut through the noise and find answers they can rely on. Partnering with Which? can help your business connect with potential customers and build lasting trust.

A closer look at the new features

The upgraded service provides more detailed, personalised advice to help homeowners plan improvements, including heat pumps, solar panels, battery storage and electric vehicles.

Key upgrades include:

• Personalised home energy advice: Tailored recommendations to help homeowners switch to electric heating, renewable energy and EV charging.
• Interactive 'Improvements Playground': Users can explore different home upgrades, compare options and see how changes could affect their monthly bills and installation costs.
• Smart meter connectivity: Uses smart meter data to track energy consumption and provide tailored energy-saving tips and tariff recommendations.
• Clear next steps: Each customer plan includes practical guidance on how to put the recommended improvements into action.
• Carbon credit rewards: Through Snugg’s carbon crediting initiative, homeowners could receive annual payments based on verified carbon savings. Estimated returns include £192 a year for an air source heat pump or £62 for solar panels.

A recent survey found that 87% of users considered the Which? Home Energy Planning Service useful, while 79% said they were likely to act on its recommendations.

How your customers can benefit from the service

By partnering with Which?, you can offer the service to your customers to help them make their homes more energy efficient, cut their energy bills and prepare for a greener future.

They’ll receive a free, detailed action plan to help them explore their options with confidence and make choices that suit their budget.

You can also access reporting data to better understand which home improvements your customers are interested in. With the appropriate permissions, you can use their contact details to follow up with them directly.

Create a bespoke service

You can also have a bespoke version of the Home Energy Planning Service tailored to your business. This would help your customers explore the options that best suit their needs, with expert advice from the Which? energy team to guide them. The service can then direct customers to your products or services to help them put their plans into action.

If you’re a home energy installer, your bespoke version can link exclusively to your business, allowing customers to contact you directly to discuss and arrange installations.

To find out more, contact Ceri John, Home Energy Manager at Which?.

Alternatively, you can apply to become a Which? Trusted Trader. These businesses are featured in the standard Home Energy Planning Service as potential installers, helping customers turn their plans into reality.

Helping customers make informed decisions

Ceri John, Home Energy Manager at Which?, said:

'Transitioning to a fully electrified home can feel complex for consumers, but our upgraded Home Energy Planning Service removes the friction by breaking down real-time energy usage, financing options, and monthly running costs.

'For installers, trades, and renewable energy providers, this brings a far better-informed customer to their doorstep, one who understands their home's specific requirements and is ready to take action.

'By opening the platform to trade partners, installers, renewable tech providers, and home energy businesses, we can offer to integrate the Home Energy Planning Service into their customer acquisition and retention strategies.

'The platform can be deployed as a co-branded portal or engineered as a bespoke solution tailored to showcase specific heating products, renewable technologies, or installer network footprints, driving the UK’s transition to low-carbon heating together.'