A Which? Best Buy licence gave AEG an 800% return on investment
After extensive testing in the Which? lab, the AEG TR959M4C tumble dryer achieved an impressive score of 83% and was awarded another Which? Best Buy for this appliance.
Following this success, AEG worked with the Which? B2B team and invested in a Tier 1 licence, enabling it to feature the Which? Best Buy logo across its marketing materials and platforms – including email marketing, paid search, display and social ads.
With the Which? Best Buy licence in place, AEG saw a 30% uplift in sales compared to the average for tumble dryers that didn't feature the Which? endorsement. This equated to an estimated 800% return on investment against the cost of the licence.
How Which? helped us
Will Sherwood-King, Brand Marketing and Country Lead, UK & Ireland, for AEG
'Purchasing the Which? Best Buy licence helped enormously with sales and presented potential buyers with a trusted review of one of our products.
'We’ve got so much confidence in the benefits of buying a Which? Best Buy licence that we’ve gone on to buy licenses for a number of products in the Laundry area.
'At the time of writing, AEG is using the Which? Best Buy licence across five products – three tumble dryers (the TR959M6BC, TR948V4BC and TR718A4B) and two washing machines (the LFR741144B and LFR94946WS).'
About AEG
AEG exists to challenge what you can expect from household appliances. From the origins of our brand over 100 years ago to today, we’re driven by the belief that our consumers should never have to compromise.
With an uncompromising approach to innovation, a drive to create sustainable solutions and an unwavering commitment to pure and precise designs, we create appliances and innovations that allow our consumers to have it all, without compromise.
Which? works with you
Adam Bennett, Lead Account Manager, Which? B2B – manufacturers
'We're thrilled to see how well our endorsement logo has impacted AEG sales during their licence period.
'When a product or a service receives one of our endorsements after an independent, rigorous review process, our responsibility is to make these products and services stand out in a crowded marketplace through our licensing scheme. The licensing scheme enables brands to take this accolade above our members and enables consumers to make informed decisions about their purchases.'
Ready to elevate your brand with a Which? endorsement? Fill out the form to find out if we've tested your product or service, or alternatively contact your account manager.
