Join Which? at IFA Berlin 2026

We’re heading to IFA, where we’ll be hosting two free sessions focusing on home appliances and the tech sector.

Our Head of Research, Jon Barrow, will explain how we choose which products to test, what our rigorous testing involves and what it takes for a product to gain a Which? endorsement.

He’ll also take you behind the scenes of our research, which covers nearly 6,000 products and services every year across more than 230 categories.

Parissa Atoufi, Head of B2B Commercial for Retail & Manufacturers, will explore the different ways businesses can work with Which?, from endorsements to wider commercial opportunities. She’ll explain how partnering with Which? can help your business stand out in a crowded market and become a confident choice for consumers.

You’ll also have the opportunity to meet members of our content and testing teams. Your account manager can arrange a meeting, giving you the chance to discuss any questions directly with the team.

Each session will include a Q&A, where you can ask our panel questions or raise topics you’d like to discuss. Once you’ve registered, you’ll also be able to submit a question in advance.

The sessions will take place in the Next Lab Lounge, Hall 25 at IFA.

• Session 1, home appliances: 10am-11am
• Session 2, the tech sector: 11.30am-12.30pm

Ready to join us at IFA? Reserve your free place to hear from our experts and meet the Which? team.