Shortlist announced for Which? Awards 2026

The Which? Awards are back and this year marks our 20th anniversary, making it a particularly special moment to celebrate the brands delivering for consumers. We’ve already revealed the shortlist on our social channels, including LinkedIn, with plenty of buzz across the industry.

There are 13 categories covered by this year's event, covering a broad range of sectors from everyday essentials to major purchases:

1. Appliance Brand of the Year
2. Banking Brand of the Year
3. Best Value Brand of the Year (new)
4. Consumer-First Brand of the Year (new)
5. Consumer-First Service of the Year (new)
6. Electric Car Brand of the Year
7. Health & Wellbeing Brand of the Year
8. Home Entertainment Brand of the Year (new)
9. Renewables Installer of the Year
10. Retailer of the Year
11. Travel Brand of the Year
12. Trusted Trader of the Year
13. Utilities Brand of the Year

New for this year, we’ve introduced several categories to reflect changing consumer priorities and emerging areas of excellence:

Best Value Brand of the Year – recognising companies that prove affordability and high performance can go hand in hand, combining strong lab test results with lower price points than competitors.

Consumer-First Brand of the Year – awarded to brands whose products perform strongly in our testing and that consistently demonstrate a commitment to putting consumers first.

Consumer-First Service of the Year – celebrating services that have performed highly in our tests and demonstrated that they put consumers at the heart of what they do.

Home Entertainment Brand of the Year – for companies that consistently perform well in our rigorous testing of home entertainment products available in the UK.

Celebrating brands that deliver for consumers

These exclusive awards are Which?’s way of celebrating the companies that are winning for consumers and setting the standard for others to follow. They’re the businesses that consistently do right by consumers, based on our own rigorously impartial research.

Being shortlisted for a Which? award is an exceptional achievement, and winning one is the ultimate accolade – see the full shortlist.

This year, the awards will be held for the first time at the Science Museum in London, a fitting venue given Which?’s long-standing commitment to evidence-led, scientific testing. It promises to be a jam-packed afternoon, with the chance to network with representatives from leading brands at the after-awards drinks reception and find out the much-anticipated winners.

The host of the ceremony and further details will be announced in due course, so stay tuned.